2009. 3. 20. 12:26
Social Network Services
Google Blogs Alert for: online social network
The Forrester Blog For Interactive Marketing Professionals By Lisa Bradner In four hours digital experts and P&G employees were divided into teams and challenged to sell as many Tide shirts as possible using their social networks and digital skills. ... The objective of the event was to give a hands-on experience for traditional brand marketers at P&G the impact of social media. While debate about the event has raged online we thought it worthwhile to step back and take a look at the longer term lessons we observed from this event. ... The Forrester Blog For Interactive... - http://blogs.forrester.com/marketing/ |
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Authors: Charlene Li, Josh Bernoff Book id: ISBN1422125009 Published year: 2008 Page count: 286 |
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