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2009.06.23 09:04 Social Network Services

Google Blogs Alert for: online social network

The Forrester Blog For Interactive Marketing Professionals
By Lisa Bradner
In four hours digital experts and P&G employees were divided into teams and challenged to sell as many Tide shirts as possible using their social networks and digital skills. ... The objective of the event was to give a hands-on experience for traditional brand marketers at P&G the impact of social media. While debate about the event has raged online we thought it worthwhile to step back and take a look at the longer term lessons we observed from this event. ...
The Forrester Blog For Interactive... - http://blogs.forrester.com/marketing/


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Google Books Search for: The Forrester Blog For Interactive Marketing Professionals

Authors: Dave Chaffey, PAUL SMITH, Chartered Institute of Marketing
Book id: ISBN0750689455
Published year: 2008
Page count: 508
posted by jonggunLee

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